Open houses can be a great way to meet new clients, generate buzz, and encourage offers.
But for unprepared agents and sellers, an open house can be a nightmare. Messy closets, overwhelming odors and no curb appeal can send potential buyers running and into the door of another home!
What’s the best way to utilize an open house or a showing?
No scent is the best scent.
Avoid Irritating scents like candles or tart warmers. Some people are allergic and the wrong scent or a strong scent can run off potential buyers.
Instead, eliminate odors with a deep cleaning. Shampoo carpets, let in fresh air, and deodorize appliances.
Keep buyers focused on the home, not the stuff. Make sure to declutter and depersonalize a home before showings or open houses.
Clean out closets.
Closet size is a touchy issue for many buyers, so there’s a good chance that at least one closet will be opened during an open house or showing. Amplify the appearance of storage space and trim closet contents. Now is a great time to “purge” all of those items you don’t need anymore and donate them or have a Yard Sale. (Just not on the day of your Open House or a previously scheduled showing!)
No pets (or evidence of pets).
Pets may be sweet and loveable, but they can also create damage and odors. Many potential buyers will run in the opposite direction because pets have lived there.
Remedy signs of pet damage, and remove pets from the home during open houses.
No open house benefits from an emotionally-attached seller hanging around. Avoid giving your potential buyers the creeps and remove yourself from the home.
A home’s entryway sets the tone for the rest of the house. Give the right first impression. Remove dead plants and debris. Scrub cobwebs and dirt from the front door. Add a decorative wreath or a nice chair.
Close the toilet lids.
Just do it.
Light & bright.
Rooms appear larger in brighter light. Experiment with lighting before your open house. Try opening shades and curtains, and turning on different sources of light to accentuate a home’s best features.
Give information in a different format.
Digital information rules, but agents and sellers should give potential buyers as much printed information as possible. Don’t be hesitant to put a printed brochure or photo postcard into their hands. There’s something about tangible, physical information that sticks with a buyer.
Consider using Photo Boards!! It’s tough for buyers to know what a property looks like at different times of the year. That’s what good photos are for. Use photo boards or a laptop slideshow to show off a property in different seasons.
At Greenbrier Real Estate Service we work hard to assist buyers and sellers with all of their Real Estate needs in the Greenbrier Valley and surrounding areas. When you are ready, feel free to call us at 304.645.2255 and one of our professional REALTORS will be happy to help you in any way!
Greenbrier Real Estate Service
1047 Washington Street East
Lewisburg, WV. 24901
Greg Allman, Broker